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Name *
Name
Is this a new brand or a rebrand?
What do you want your new branding to accomplish?
These words will cultivate the emotion that people get when interacting with your brand.
Try to sum up the goals + mission of your business in a few short sentences. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product. If you already have a mission statement, include it here.
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
This allows me to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same!
(ex: script, bold, light, hand drawn, custom lettering, etc.)
When are you hoping to get started on your brand?