What is your company's name and what is the meaning behind it?
Is this a new brand or a rebrand?
Why do you want a new brand?
What do you want your new branding to accomplish?
What adjectives best describe your brand?
These words will cultivate the emotion that people get when interacting with your brand.
Do you have a tagline? If so, what is the meaning behind it?
What is the purpose of your business?
Try to sum up the goals + mission of your business in a few short sentences. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product. If you already have a mission statement, include it here.
Who is your ideal client / target audience?
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
What problems does your business face?
What makes your business unique? What do your clients love about working with you?
Who are your biggest competitors?
This allows me to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
Where will your logo primarily be used? Print, web, merchandise?
Do you have any color preferences, or existing brand colors that need to remain?
Do you have any colors you want to steer away from?
What three brands do you love, and why?
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same!
Do you have a preference on typography?
(ex: script, bold, light, hand drawn, custom lettering, etc.)
What areas of your current brand do you want to keep, if any at all? Please explain.
Any additional details or creative considerations? I want to ensure we are on the same page throughout this collaborative process!
When are you hoping to get started on your brand?
Within 2 Months
Within 6 Months
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