About

Hello! My name is Bethany and I am the owner of Guestroom Creative. I have been designing beautiful things for the past 8 years. I pride myself in sleek marketing collateral, branding and wedding stationery.

2 years ago I took the leap into entrepreneurship and since then, I have worked with some amazing clients. Running a business is hard work. As a social butterfly and extrovert, it’s even harder. I feel so thankful for the opportunity to collaborative and work alongside some amazing clients.

I live here in Richmond with my husband and my two rescue hound dogs. We recently renovated an old pop-up camper, so when I’m not working, I spend my time traveling, sharing stories around the campfire with friends and exploring the outdoors.


reviews

Bethany is quick, thorough, and has the ability to grasp and understand a brand concept in its very early stages. Her initial proposal for our logo design was spot on, but she still indulged my many requests for options and alternatives, which allowed me to feel confident that her initial design was the right choice.
— Morgan Botwinick, Owner of Scoop + Whisk
Could not be happier with Bethany! She designed a logo for my small business and she nailed our style on her first try. She was professional, thorough, easy to work with, incredibly gifted creatively and finishes in a timely manner. Highly recommend.
— Katie Mills, Owner of BullMade
I knew I needed a strong brand, visuals, and design in order to attract the types of customers I desired and Bethany exceeded my expectations. She has an incredible sense of design and elevates the business experience by thinking of little elements that make a brand stand out. Giving Bethany creative freedom to do and create was the best thing I could have done.
— Shannon Siriano Greenwood, Founder of Rebelle
Bethany is super professional and has been a huge asset to our clients when we’ve had collaborative projects. She’s one of those people who “gets it,” and working together is always fun, efficient, and productive!
— Stephanie Ganz, Owner of The Apple Cart

projects

Below are a few examples of brands I’ve worked with on a larger scale. Click through to see details of our work together!

REBELLE

Rebelle is a women’s community and boutique conference. I am a founding member as well as the volunteer Creative Director.

SCOOP

A modern twist on your old-fashioned neighborhood ice cream shop! I created the visual brand as well as additional print and packaging pieces.

 

FRONTPOINT

A DIY home security system. I have been creating corporate collateral and spearheading product photo shoots for 6 years.

THE BROAD

Richmond’s first women’s social club + co-working space. A local designer and I teamed up to create the visual brand for The Broad!

 

Personal Branding

Guestroom Creative is the graphic design business I launched in Jan. 2017

Premiere Talent Partners

A staffing, recruiting + talent acquisition company. I was hired to create tradeshow collateral for their new brand.


logos

I have had the privilege of working with many amazing clients over the past few years. Below are a few examples of brands I’ve recently completed. Some are new businesses, and some are re-brands. Each client starts by completing an in-depth brand questionnaire.

 

We discuss:

  • purpose of their business

  • adjectives that describe their brand

  • who is their ideal customer

  • their strengths + weaknesses

  • what makes them unique

  • who their competitors are

  • their brand personality

I determine:

  • what color palette will evoke the desired emotions

  • what style is going to attract their target customer + set them apart in their industry

  • what font/type treatment will match the style we’ve chosen

  • any additional imagery needed to tell their brand story